This week, more specifically Friday 2/10/17, Neiman Marcus opened their newest digs in Fort Worth, Texas. A 95,000 square foot, brightly lit, fresh floored mini mecca of fresh designer goods. Before I begin a blog post in a blog post about Department Store openings, I want to keep it simple and talk about the Memory Mirror by Memomi.
The new Fort Worth location boasts all things tech. A true example of an “interactive experience” that many retailers are currently aiming to achieve.
The most exciting tech feature is the Memory Mirror, found in the Cosmetics Department. What is it exactly? A mirror that records your before and after makeup application process. You now have the ability to see the transformation in action. Simply record, apply makeup (clean the samples!!!), and email the video to yourself. No longer protecting high-end cosmetics behind a glass case, customers can touch and feel all products ranging from Marc Jacobs to Sisley Paris. From there, simply use the Memory Mirror to see whether that Liquid Lipstick is really worth the $35 dollars.
Branded “The World’s First Digital Mirrror,” Neiman Marcus is currently the first and one of the few retailers to carry this incredible tech toy.