It seems as if everyone is fighting against the digital world these days,
bricks and mortar vs. e-commerce
print magazine vs. blogs
radio vs. streaming music
It takes an act of bravery and MUCH MUCH strategy to take an existing online business and begin to market via a print magazine. Net-A-Porter is one of the first, if not, the first to have accomplished this goal with much reasoning and determination. The release of their magazine PORTER, is the physical outlet in which their 6 million monthly visitors are able to escape into a world of fashion and inspiration. Check out a great video from The Business of Fashion’s founder Imran Amed with the queen Natalie Massenet of Net-A-Porter discussing the need for print for today’s fashion loving woman.