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Photos: Luis Gispert/Mary Boone Gallery

For the past two years artist Luis Gispert has spent his time discovering the “luxuries” behind car clubs and personal items. His interest began in 2009 as many car fanatics began obsessing over the beauty of the logo. Or rather the significance. The interiors of these cars have been transformed into a logo machine, being driven as two brands rather than one. Though with the issues of counterfeit going on around the world, these car owners view their cars as personal art, and not as an imitation of high fashion design.


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